Let’s face it; the dreary days of January are upon us! Well, they may be sunny, depending on where you’re located, but in the spa industry, they can be dreary. There’s no holiday hustle and bustle. The appointment book isn’t as busy as in December when everyone was prepping to look their best for the holidays.
3 Reasons Clients Will Spa In January
But there are a few winning ways to boost spa revenues in January! If you think like your clients, you can come up with some creative promotions. There are a few specific behaviors that you can leverage in order to maximize your sales in January.
1. Help With New Years Resolutions
You have clients who are looking to make changes in the New Year. There are so many resolutions that you can help with! Just make sure you have slimming treatments on the menu along with some amazing skin care products to help combat many of the most visible skin disorders.
2. Take Advantage Of The Cold
No matter where you are located it’s colder in January than the summer time. Your clients are simply not in their swimsuits at the pool as much in January. It’s a great time of year to offer products and services that need time away from the sun.
3. Holiday Gift Cards + Cash
Your spa spent weeks selling gift cards, this is a great time of year to encourage your clients to come in and use them! Often times, clients will spend over and above the gift card, so you’ll see additional cash come in the door!
Understanding client behavior is only one part of the improving your winter spa revenues. You need to be creative and provide unique services that will meet your clients’ needs.
We have 3 very unique products and services that are perfect for January when clients are:
1. Spending less time in the sun
2. Looking to improve their appearance
3. Have gift cards to use
3 Products & Services Perfect For Your Spa In January
1. Nutrient Body Sculpt
If they want to hydrate, refresh and sculpt their body for the New Year, this is ideal!
The Nutrient Body Sculpt formulation has been effective in a variety of consumer settings–many people see the physical benefits in just one to three sessions and immediately start to feel more toned and relaxed. This benefit is achieved through transdermal absorption of micronutrients and minerals not found in most peoples’ daily diets.
2. Illuminating White
With less time in the sun, clients can lighten dark spots in just 4 weeks! Please encourage them to use SPF year round so they keep dark spots at bay!
Illuminating White attacks the hyperpigmentation issue from different angles. Darkly pigmented skin is caused by excess production of melanin in the body.
When there is too much melanin production, dark spots may appear in different areas of your body such as your face, neck, chest and arms. The reasons for dark spots on your skin are varied. Skin injury or disease such as acne or eczema can trigger the skin to produce more melanin; certain skin procedures like chemical peel and laser therapy may also lead to dark spots. Too much sun exposure, hormones, or the effects of certain drug medications are also some of the reasons why you have those unwanted spots on your body as well.
With less time in a swimsuit, men and women with any hair color and any skin tone can permanently reduce unwanted hair!
Epilfree is a hair removal alternative to laser or can be used along with laser. Epilfree is a unique, natural and patented European permanent hair reduction system that combines the simplicity of use, with exceptional results that are equal to laser, but without the limitations and cost.
It is a natural and scientific solution for unwanted hair that works with waxing, so it is suitable for everyone. Any skin tone or hair color, including blonde, gray, red and even fine vellus hair.
Epilfree like a lot of other cutting edge technology was an accidental find by research scientist Dr. Yoel Konis. In the process of developing new technology for skin issues Dr Konis discovered that hair growth was inhibited on the test subjects who used the serum. That was many years ago, and Epilfree was born. Since then it has been improved several times and we now enjoy the benefits of Third Generation Epilfree!